About Moxie
A Bridge of Support. A Badge of Strength. A Daily Reminder That You Matter.
Watch How Moxie Works
Our Mission
To inspire bold reflection, intentional living, and personal growth through clothing and tools that break the stigma around mental health, addiction, and identity struggles.
Our Vision
To become a global movement that helps people own their story, rediscover their purpose, and unlock the resilience within. We envision a world where healing is celebrated, not hidden — and where every piece of clothing becomes a bridge to strength, connection, and transformation.
Our Purpose
MOXIE was born from real pain and real passion. From overcoming addiction, mental illness, and a broken past — to helping others do the same. Our purpose is to serve as a daily reminder that:
- You are not alone.
- Growth is possible.
- The journey is worth it.
What We Believe
At MOXIE, we believe that:
- Mental health is just as important as physical health.
- Addiction is not a weakness — it’s a battle that requires strength and support.
- Faith, mindset, and community are powerful tools for transformation.
- Every human being has the ability to rise, refocus, and take action.
Our Approach
MOXIE isn’t just a clothing brand — it’s a personal development platform. Every product we create has a purpose beyond style. With updatable QR codes and NFC technology, we deliver motivation, support, and meaning to your everyday life.
Our products include:
- Motivational QR Code Clothing
- NFC Wristbands with daily encouragement
- The Moxie Journal & Moxie Playbook
- Portable saunas & ice baths for physical & mental resilience
- The MOXIE App for daily growth, community, and mentorship
Who It’s For
MOXIE is for anyone who’s ever battled something alone.
- The athlete struggling with pressure
- The teen searching for identity
- The addict finding their way back
- The creator healing in silence
- The leader who needs to refill their own cup
Our Founder’s Story
Hi my name is Jake Young. I’m not famous. I’m not a pro athlete and I’m not a celebrity. I’m just a small-town guy who went through a storm—and decided to build something to help others. If MOXIE could help me, I know it can help millions.
I’m not here to say ‘poor me.’ I’m here to say: me too. I know what it feels like to be broken, to feel invisible, not good enough, to carry trauma and keep going. MOXIE wasn’t born in a boardroom—it was built from rock bottom. I left home at 15. I lost my brother to mental illness and addiction. I battled addiction myself and at one point I had nothing but a garbage bag half full of dirty clothes. But I found something that helped me rise—and I built MOXIE so others could do the same.
Join the Movement
Wear your strength.
Speak your truth.
Own your story.
This is MOXIE.